Bruce.Li(China)

Introduction：1. Industry Positioning: Mountain & Farmer operates at the intersection of premium natural food sourcing and sustainable supply chain management. We are not merely a honey distributor; we are a curator of wild ecosystems and a bridge between ancient traditions and modern conscientious consumption. 2. Founding & Core Mission: Established in Chongqing, our journey began with a mission to preserve a fading heritage. We serve as the “mountain translator” – decoding the silent language of wild bees and pristine flora into a tangible, exquisite taste for the discerning palate. Our core mission is to safeguard the “Earth Pit Beekeeping” method while ensuring its economic viability for the guardians of these mountains. 3. Flagship Product & User Benefits: Our flagship product, Mountain & Farmer Hundred-Flower Honey, is defined by three keywords: Wild-Sourced: Harvested from 165 GPS-monitored wild hives in the Sichuan-Chongqing mountains, ensuring absolute product differentiation and a complex, unreplicable flavor profile. Ethically-Guarded: Governed by a principle of “non-intervention,” we take less than we leave, guaranteeing the bee colony’s surplus and wellbeing. This translates to purity and peace of mind for our users. Sustainably-Packaged: Housed in food-grade bamboo tea cups designed for reuse, creating a “from nature, back to life” value loop. Users gain not just honey, but a sustainable lifestyle artifact. 4. Brand Personality: Mountain & Farmer embodies the persona of a “Wise Mountain Guide.” We are deeply knowledgeable yet humble, patient in our processes, and utterly reliable in our commitment to authenticity. We speak with the quiet confidence of someone who knows the terrain intimately. 5. Competitive Advantages (Data-Driven): Managed Wild Hives: A network of 165 precisely located and monitored earth pit beehives. Ultra-Limited Yield: An annual output of only approximately 400 kilograms, underscoring extreme rarity and selectivity. Zero-Intervention Protocol: A 100% adherence to the ancient “surplus-only” harvesting rule, verified through our field logs. Direct Impact: We provide a sustainable livelihood for multiple beekeeping families in remote mountainous areas, preserving a cultural heritage. 6. Value Statement (Parallel “We Believe” Structure): We believe that true luxury lies in patience, not in mass production. We believe that humans should be grateful recipients, not demanding extractors, from nature. We believe that every product tells a story, and that story must be one of respect and reciprocity. We believe in creating closed loops where beauty and utility endure long after the first taste. [Expand]